Insights
What you'll learn in our webinar
How misunderstood equipment utilization erodes profitability and aligning metrics, bidding strategy, and rate assumptions drives better decisions and stronger margins.
Phantom Job Profitability
Companies believe they’re making money based on job-level margins, but underutilized equipment quietly erodes profits in the overall equipment P&L.
Conflicting Utilization Metrics
Different teams calculate utilization in inconsistent ways, making it impossible to compare performance or have meaningful discussions about equipment efficiency.
Winning the Wrong Work
Firms lose high-utilization, high-profit jobs to smarter competitors while winning low-utilization projects that ultimately drain profitability.
Blind Equipment Rate Assumptions
Estimators use equipment rates without understanding the utilization assumptions behind them, leading to mispriced bids when real-world job conditions differ.
Meet your Instructor: Michael Kelley
Micheal Kelley, co-author of the book The 10 Steps to Implementing Construction Equipment Economics with Mike Vorster, is the President of Silvertrek Systems. Through many years of working with owners of Yellow Iron, Michael discovered that equipment was often a money bleeding liability. After working closely with Mike Vorster, author of Construction Equipment Economics, Michael began to teach classes on construction equipment economics. Michael has taught equipment owners, CFOs, and equipment managers how to make their equipment more profitable and efficient for the last 6 years.
Answers
What's this webinar really about?
My equipment tracking is a mess right now. Should I wait until I get organized before attending?
No, come as you are. Most people's tracking is messier than they'd like. This webinar will actually help you figure out what you need to track and what you can ignore. You don't need perfect data to get started—you just need to know where you're going.
Do I need any special software or systems?
Nope. The framework works whether you're using construction software, QuickBooks, Excel, or a notebook. We'll show you the thinking process—you can apply it with whatever tools you already have.
Will this be recorded if I can't make it live?
Yes. Everyone who registers gets the recording sent to them afterward. That said, the live session is better because you can ask questions specific to your situation.
Is the webinar free?
Yes, this exclusive webinar is complimentary for all registered participants. So invite your friends, your coworkers, even your mom!
What is the Silvertrek Community?
The Silvertrek Community is a completely free resource available to you. We host all of our webinars in the community, so you will need to sign up to attend. Don't worry- you won't get spam in your email. It is a central area where construction equipment owners and managers can also connect and utilize the resources we have to offer.